Our Story · Why This Exists
Private practice is
under attack.
We're here to fight back.
PE-backed platforms are quietly absorbing solo practices across the country. Therapists are told they need these platforms to get paid. They don't. They need their own contracts.
The Problem
The platform trap
Headway, Alma, Grow Therapy, Rula. They all run the same playbook. They credential you under their group NPI, route clients to you through their marketplace, and take 22–27% of every session you deliver. What most therapists don't realize is that many of these platforms are backed by or affiliated with the same insurance companies already collecting premiums from your clients. The payer double-dips. They profit from the patient's premiums AND from the cut the platform takes from you, the provider doing the actual work.
To be fair, platforms like these can be genuinely useful when you're building a caseload from scratch. They fill your schedule while you find your footing. The mistake isn't joining. It's staying for years after you've established yourself. After a year or two, the economics stop making sense. You're paying 22–27% for a referral pipeline you no longer need.
Here's the thing: you are more capable than you give yourself credit for. The business side of private practice is learnable. Credentialing, payer contracts, CAQH maintenance. All of it. And if you'd rather not do it yourself, there are partners who will help you for a fraction of what platforms charge, without taking ownership of your contracts.
You did the hard part. The degree. The supervised hours. The licensure. You deserve to own your contracts and keep what you earn. That's not a radical idea. It's how private practice is supposed to work.
The Turning Point
“When does it stop?”
I started asking that question after watching too many good clinicians hand over their practices piece by piece. First their rates, then their client relationships, then their autonomy. Every year the platforms took more and gave back less. And nobody was helping these therapists build something they actually owned.
That's why I started Panel Authority USA. Not because the market needed another credentialing company. Because I strongly believe nobody can help my customers better than I can. Solo therapists deserve a partner who fights for their independence, not a platform that profits from their dependence.
What We Stand For
Our values
Direct Access
You always work with your credentialing specialist directly. No call centers, no handoffs, no ticket queues. When you have a question, you get a real person who knows your file.
Customer Service First
We are responsive, personal, and available. When you have a question, you get a real answer from someone who knows your file.
Front-Load Value
We lead with results before asking for commitment. A free benchmarking report, a $197 session with a guaranteed action plan. You see value before you spend.
Championing Your Practice
We succeed when you succeed. Your independence is the goal. Not locking you into a platform that takes a cut of every session.
Ready to own your payer relationships?
One session. A clear plan. No commitment to go further until you're ready.
Book a $197 Payer Strategy Session →30 minutes · Payer-specific · Action plan guaranteed